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Glossary

The language of relationships.

Plain-English definitions of the networking and relationship terms worth knowing — from warm introductions to Dunbar’s number.

Cold outreach

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Cold outreach is contacting someone you have no prior relationship with — the opposite of a warm introduction.

Dormant tie

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A dormant tie is a relationship that's gone quiet — someone you used to be in touch with but haven't connected with in a long time.

Double opt-in introduction

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A double opt-in intro is when the connector asks both people's permission before making an introduction, so neither is surprised.

Dunbar's number

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Dunbar's number is the idea that humans can maintain about 150 stable relationships at once — a cognitive ceiling on your active network.

Follow-up cadence

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A follow-up cadence is how often you reach out to someone to keep the relationship warm — tiered by how close you are.

Introduction etiquette

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Introduction etiquette is the set of unwritten rules for making and asking for introductions politely and effectively.

Network mapping

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Network mapping is visualizing who you know and how they connect — turning a flat contact list into a graph of relationships.

Personal CRM

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A personal CRM is a tool for managing your own relationships — the people you meet, what you talked about, and when to follow up — rather than a company's sales pipeline.

Reciprocity

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Reciprocity is the social norm of returning a favor — the give-and-take that keeps relationships balanced and healthy.

Relationship capital

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Relationship capital is the trust and goodwill you've built with the people in your network — an asset you can draw on, and that depletes if neglected.

Relationship management

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Relationship management is the practice of deliberately maintaining and growing your personal and professional relationships over time.

Touchpoint

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A touchpoint is any meaningful interaction with someone in your network — a message, a call, a coffee, a comment.

Warm introduction

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A warm introduction is being connected to someone by a mutual contact who vouches for you, rather than reaching out cold.

Wend.

A digital brain for the people in your life. The relationship memory layer for AI agents: every fact has a source, and you approved it.

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