Glossary
The language of relationships.
Plain-English definitions of the networking and relationship terms worth knowing — from warm introductions to Dunbar’s number.
Cold outreach
→Cold outreach is contacting someone you have no prior relationship with — the opposite of a warm introduction.
Dormant tie
→A dormant tie is a relationship that's gone quiet — someone you used to be in touch with but haven't connected with in a long time.
Double opt-in introduction
→A double opt-in intro is when the connector asks both people's permission before making an introduction, so neither is surprised.
Dunbar's number
→Dunbar's number is the idea that humans can maintain about 150 stable relationships at once — a cognitive ceiling on your active network.
Follow-up cadence
→A follow-up cadence is how often you reach out to someone to keep the relationship warm — tiered by how close you are.
Introduction etiquette
→Introduction etiquette is the set of unwritten rules for making and asking for introductions politely and effectively.
Network mapping
→Network mapping is visualizing who you know and how they connect — turning a flat contact list into a graph of relationships.
Personal CRM
→A personal CRM is a tool for managing your own relationships — the people you meet, what you talked about, and when to follow up — rather than a company's sales pipeline.
Reciprocity
→Reciprocity is the social norm of returning a favor — the give-and-take that keeps relationships balanced and healthy.
Relationship capital
→Relationship capital is the trust and goodwill you've built with the people in your network — an asset you can draw on, and that depletes if neglected.
Relationship management
→Relationship management is the practice of deliberately maintaining and growing your personal and professional relationships over time.
Touchpoint
→A touchpoint is any meaningful interaction with someone in your network — a message, a call, a coffee, a comment.
Warm introduction
→A warm introduction is being connected to someone by a mutual contact who vouches for you, rather than reaching out cold.