Glossary
Relationship management
Relationship management is the practice of deliberately maintaining and growing your personal and professional relationships over time.
Relationship management is the ongoing work of remembering people, keeping in touch, following through on promises, and connecting others — done intentionally rather than by chance. For individuals it's the personal counterpart to a company's CRM discipline.
Done well, it's quiet and consistent: small, timely, value-add touches rather than occasional bursts when you need something.
Why it matters
Careers, fundraises, and opportunities flow through relationships. Managing them deliberately — instead of only reaching out when you have an ask — is what separates a working network from a contact list.
Wend is a relationship-management system that does the remembering for you, so the practice survives a busy week.