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Glossary/Follow-up cadence

Glossary

Follow-up cadence

A follow-up cadence is how often you reach out to someone to keep the relationship warm — tiered by how close you are.

Follow-up cadence is the rhythm of staying in touch. You can't treat 150 people the same: close ties might warrant a monthly touch, key contacts a quarterly one, the wider network a couple of times a year. Tiering your list is the only way it scales.

The right cadence keeps you present without tipping into nagging.

Why it matters

Most 'stay in touch' resolutions die because there's no system. A tiered cadence turns good intentions into a sustainable routine.

Wend tiers your relationships and surfaces exactly who's due each day — try the free stay-in-touch cadence planner to see the math.

Related terms

TouchpointDormant tiePersonal CRMReciprocityAll terms →
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