Follow-up cadence
A follow-up cadence is how often you reach out to keep a relationship warm, tiered by closeness: monthly for the closest, quarterly and yearly further out.
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Definition
The term in practitioner language.
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Why it matters
The decision or habit this vocabulary clarifies.
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In Wend
A product tie-in, kept separate from the definition.
Follow-up cadence is the rhythm of staying in touch. You can't treat 150 people the same: close ties might warrant a monthly touch, key contacts a quarterly one, the wider network a couple of times a year. Tiering your list is the only way it scales.
The right cadence keeps you present without tipping into nagging.
Why it matters
Most 'stay in touch' resolutions die because there's no system. A tiered cadence turns good intentions into a sustainable routine.