Glossary
Personal CRM
A personal CRM is a tool for managing your own relationships — the people you meet, what you talked about, and when to follow up — rather than a company's sales pipeline.
A personal CRM (customer relationship manager, repurposed for individuals) is software that helps one person remember and nurture the people in their network: friends, mentors, investors, clients, and contacts. Unlike a team sales CRM, it is private, single-user, and organized around relationships rather than deals.
The best personal CRMs reduce manual upkeep — capturing context from your conversations, email, and calendar, and reminding you to reach out before relationships go cold.
Why it matters
Past about 150 relationships, your memory can't keep everyone warm. A personal CRM is the external memory that lets you maintain a network larger than your head can hold.
Wend is a personal CRM that maintains itself: you talk, paste, or forward, and it proposes what to remember — then nudges you when someone's going quiet.