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Glossary/Relationship capital

Relationship capital

Relationship capital is the trust and goodwill you have built across your network: an asset you can draw on, and one that depletes if you neglect it.

01

Definition

The term in practitioner language.

02

Why it matters

The decision or habit this vocabulary clarifies.

03

In Wend

A product tie-in, kept separate from the definition.

Relationship capital is the accumulated trust, reciprocity and goodwill across your relationships. Like financial capital it can be invested, by helping others and staying in touch, and spent, on asks, favors and introductions. It compounds when you give before you take.

It quietly depreciates: a relationship you never tend cools, and the capital you'd built erodes.

Why it matters

People with high relationship capital get warm intros, fast answers, and second chances. It's often the difference between a network that works for you and a list of contacts that doesn't.

How Wend relates

Wend keeps the ledger you cannot hold in your head: who you owe, who owes you, and who has gone quiet, in a memory your assistant can query before you need to ask anyone for anything. Investing is the part that needs a time on it, so an open promise can go on the day as work rather than sitting on a list.

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Related terms

ReciprocityWarm introductionDormant tieTouchpointTime blocking
PreviousReciprocityNextRelationship management
All terms

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