Glossary
Relationship capital
Relationship capital is the trust and goodwill you've built with the people in your network — an asset you can draw on, and that depletes if neglected.
Relationship capital is the accumulated trust, reciprocity, and goodwill across your relationships. Like financial capital, it can be invested (helping others, staying in touch) and spent (asks, favors, introductions) — and it compounds when you give before you take.
It quietly depreciates: a relationship you never tend cools, and the capital you'd built erodes.
Why it matters
People with high relationship capital get warm intros, fast answers, and second chances. It's often the difference between a network that works for you and a list of contacts that doesn't.
Wend helps you invest in relationship capital consistently — reminding you to give and stay in touch before you ever need to ask.