Warm introduction
A warm introduction is being connected to someone by a mutual contact who vouches for you, rather than reaching out cold. Trust travels with the connector.
Definition
The term in practitioner language.
Why it matters
The decision or habit this vocabulary clarifies.
In Wend
A product tie-in, kept separate from the definition.
A warm introduction (or warm intro) happens when a person you both know introduces you to someone new, lending you their credibility. It dramatically outperforms cold outreach because trust transfers through the connector.
The best warm intros use the double opt-in pattern: the connector checks with both sides before making the introduction, so no one feels ambushed.
Why it matters
Warm intros convert far better than cold outreach, and they are how most fundraising, sales and hiring actually happen. Knowing who can introduce you to whom is a real advantage.