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Glossary/Double opt-in introduction

Double opt-in introduction

A double opt-in introduction is one where the connector asks both people first, so nobody is put on the spot and either side can decline gracefully.

01

Definition

The term in practitioner language.

02

Why it matters

The decision or habit this vocabulary clarifies.

03

In Wend

A product tie-in, kept separate from the definition.

In a double opt-in introduction, the person making the connection first asks the requester for a short forwardable blurb, then checks with the target, usually with some version of 'mind if I connect you?', before sending the actual intro. Only when both say yes does the introduction go out.

It protects the connector's relationships (no one feels their goodwill was spent without consent) and gives the target an easy, graceful way to decline.

Why it matters

It's the polite, default-respectful way to make introductions, and the standard expectation in startup and investor circles. Skipping it can burn the connector's relationship with both parties.

How Wend relates

When your agent proposes an intro, Wend drafts the permission-first message and waits for you to send it, so a contact is never put on the spot by an automated system.

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Related terms

Warm introductionIntroduction etiquetteRelationship capital
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