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Glossary/Double opt-in introduction

Glossary

Double opt-in introduction

A double opt-in intro is when the connector asks both people's permission before making an introduction, so neither is surprised.

In a double opt-in introduction, the person making the connection first asks the requester for a short forwardable blurb, then checks with the target — 'mind if I connect you?' — before sending the actual intro. Only when both say yes does the introduction go out.

It protects the connector's relationships (no one feels their goodwill was spent without consent) and gives the target an easy, graceful way to decline.

Why it matters

It's the polite, default-respectful way to make introductions, and the standard expectation in startup and investor circles. Skipping it can burn the connector's relationship with both parties.

When Wend suggests an intro, it drafts the permission-first message for you, so you never put a contact on the spot.

Related terms

Warm introductionIntroduction etiquetteRelationship capitalAll terms →
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