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Personal CRM for/For executivesUpdated September 2026

Who you know is the job. Your assistant should know it too.

Boards, peers, hires, customers, press. You are never going to maintain a database, and the assistant open on your screen all day knows everything except the people in your orbit.

The job to be done

A page for the pressure behind the query.

Start with the work that falls through the cracks, then decide whether an external relationship memory earns a place in your day.

Wend, measured

92

people from one WhatsApp read, before you grant a single permission.

0.63s

to read 69,000 messages and find the people in them. No model call.

2.4s

for one extraction on the Mac itself, at no cost.

Measured on a real Mac running macOS 26.4.1. On-device extraction needs Apple silicon with Apple Intelligence turned on.

How Wend helps executives

01

Recall before you walk in

Ask your assistant who this person is and where you left off, and get an answer assembled from your own graph with the source attached. Not a summary of the internet, and not a model guessing.

02

The record builds itself

The Mac reads what it already holds: WhatsApp with no permission prompt, your LinkedIn archive in one pass, Contacts and Calendar after one system prompt each. Approve in a batch. Nothing to type.

03

A day of meetings, remembered

Ambient Mode reads the window you work in: the names in the Teams call, the profile you open between meetings, the thread you reply to after. It reads the screen, never your microphone, and it is off until you turn it on.

04

Nothing gets rewritten behind your back

Every AI-proposed fact waits for a human, conflicting facts are shown side by side, and every inference is logged. For a record you repeat out loud, that is the difference between useful and dangerous.

05

Yours on every axis

The graph lives outside any assistant, so changing your default costs nothing and running two at once costs nothing either. Nothing is sold, and no model provider in our stack may train on it.

With Wend, you can

  • Recall everything about a board member in the minute before the meeting

  • Catch the commitment you made to a peer and get the follow-up drafted

  • Glance at the menu bar for who is due a reach-out, without opening anything

  • See which key relationships have gone quiet, in a daily email rather than another dashboard

  • Keep it readable from every assistant you use, at work and at home

FAQ

Can my assistant or chief of staff manage this instead?

They can manage logistics. They cannot carry the relationship context that lives in your head. Many people run both, and there is a page here for that seat, where the accountability problem is different.

Is this private enough for an executive?

The raw material stays on your Mac, and the bulk import sends none of your messages to a model. On Apple silicon with Apple Intelligence on, extraction runs on the Mac itself. The graph is single-user, nothing is sold, and export and deletion are self-serve.

Which AI assistants can read it?

Claude, ChatGPT, Cursor, Gemini and other MCP clients, and more than one at a time. Update a person in one and it is there in the next, because the memory does not live inside any of them.

Wend for other people like you

For chiefs of staff and executive assistantsFor investorsFor foundersFor consultants & freelancersAll audiences

Relationship memory built for executives.

It installs on your Mac, builds the graph out of what is already there, and answers from the AI you already use. Every fact keeps its source. $29 a month, flat at any network size.

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Deep context. Connected tools. Wendy, your executive assistant, and a workspace for the AI you already use.

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